
RecFest USA · Nashville
That was the short version. I design intentional, curated dinners around the people you’re trying to reach, from the city and the room to who sits next to whom. Thirty minutes on a call is where that starts.
In case my name didn’t stick
Event designer and curator. Two flagship Evolve conferences, the Evolve podcast, every table seated by hand.
A guest list is a pipeline. I source it and work it the way I worked candidates, one personal approach at a time. It takes about forty to fill twenty seats.
For Atlanta I had to force myself to step out of my normal community and do the same things I’d do in recruiting. Personal messages to people I wasn’t connected to.
What a table is
I design a curated dinner for twenty of the people you’re trying to reach. I build the profile of who belongs at your table, then I recruit every seat myself. One long table, assigned seats, an honest conversation about hiring. You buy dinner and get four minutes at the mic. You don’t pitch. You sit down and listen.
Nashville’s full of dinners this week. Here’s what’s different about mine.
I read every profile before anyone sits down. There’s a written reason you’re next to the person you’re next to, and I’ll tell you what it was.
Three questions go out with the RSVP and I send you what comes back. It changed a line in my partner’s talk the morning of the dinner.
Halfway through the meal I move five people. Each one gets a card telling them who to talk to and what to ask about.
Everyone agrees at RSVP that their details come to you, so you go home with all twenty. What’s said at the table stays there. Who was at it comes with you.
Before the shuffle
Twenty seats · five move
One side is a fixed bench, so nobody has to climb out of a booth in front of the room.
No panels, no badge scanners, no go-around. There’s a bingo card at the door instead, every square a true fact about somebody in the room. One guest at the last table had rolled out a single applicant tracking system across ninety countries. We only found that out because of a bingo square.
One night, in order
Atlanta · 1 September
The last one
“There’s a lot of people in this space that can put together a decent room, but the white glove experience and all the preparation and the customer service was just awesome.”
Matt Ekstrom · Founder, Sync2Hire
20
Seats at one long table, every one assigned by hand.
4
Calls with my partner before the night. Four hours on record.
10/10
Of surveyed guests would recommend it. Five of twenty-one responded.
Evolve Table Atlanta with Sync2Hire, 1 September 2026. Five of twenty-one guests responded.
I like the intentionality.
Brian Fink · The ReWork Group
Belonging.
Guest, describing the night in one word
20 is the magic number.
Guest, on the biggest takeaway
A good reminder that people are the heart of our industry.
Guest, post-event survey
Let me save you the trouble
Said out loud, so you don’t have to be polite about it.
“We could just buy a booth.”
You could, and that’s the right comparison. This comes out of your booth budget, not your party budget. At a booth you meet people on their way somewhere else. Here you get three hours next to a Head of Talent who’ll tell you what’s broken, because nobody’s selling to her.
“Four minutes isn’t enough airtime.”
It isn’t, if the four minutes are the point. They’re not. You’re buying the two hours you spend listening, and the fact that the room is still talking to you at the end of them.
“How do we know the room will be any good?”
You don’t get a headcount guarantee, and that’s deliberate. Guaranteeing a number is how rooms end up stuffed. Twenty is a cap, not a target, and I’ll give up my own seat before I fill one badly.
If you need badge scans, a lead list or a stage, this is the wrong room and I’ll tell you so on the call rather than take your money. If any of that made you want to argue with me, that’s the conversation.
Next step
Tell me who you want to reach and where. I’ll tell you on the call whether I can design that room, and when.
Come as you are. Leave with two or three people in your corner.
One partner per table
Book 30 minutes with me